O Que Significa Vlw – Learn how social media has changed digital language and learn about the history of Brazilian slang over time.
Considered by many to be a source of controversy, slang is a living symbol of culture and time in spoken language and even in secular literature.
O Que Significa Vlw
When it comes to Portuguese spoken in Brazil, the universe of Brazilian slang expresses the color of the regions, filling Portuguese with love and grace. After the old slang, we know more about the history of Brazilian rock, and the current slang takes us to the digital language of bands, represented by musical styles such as funk and sertanejo. Brazilian slang is the life of the language as it is, as Nelson Rodrigues is also immortal in his literary work. Beginning its journey from its roots, indigenous words were the origin of several Brazilian slang words still in use today:
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As a multicultural country, many foreign influences have come to our country, and Africa is one of the most important. Some old words of African origin still survive and are now slang. Words like these:
Native and African influences spread throughout Brazil, creating communities that spoke the language that created the slang of São Paulo, Northeast Brazil, Rio de Janeiro, and other regions of the country. Northeast slang reflects the richness of the region’s culture in both literature and music. An important part of Brazilian mythology is centered on the northeast, which has a strong African and indigenous influence from the beginning of the colonial period. This region contains expressions such as:
In the past, the country’s capital, Rio de Janeiro, was the political and cultural center of Brazil for centuries. in 1808 the city acquired the royal family and became the capital of the Portuguese court, which greatly influenced the language used in the province. In the last 50 years, Rio has become one of the capitals of Brazil’s cultural industry, and as a result, a lot of Carioca slang has become known throughout the country:
Recently, the state has become the birthplace of funk, and carioca slang has become popular with expressions such as:
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In São Paulo, the local languages were taken over by the bandeirantes, which largely explains the pronunciation of the “R”. After the end of slavery, São Paulo began to receive immigrants from Europe, especially from Italy, which can help explain the disappearance of the majority in many cases.
In recent years, with the growth of technology companies in the region of Faria Lima, a new business heart has been created in the capital, and its residents are known as: Faria Limers. As a result, the English slang of the business world has become a São Paulo trademark with expressions such as:
From the center of Brazil came a country slang like: agroboy (country boy, rich country boy).
Does your birth year determine how you speak? The answer is: absolutely. The language interprets the reality of the period, so its form and structure are greatly affected. The independence of Brazil marks the beginning of the transformation of the colonial language into the Brazilian nation. Since the 1950s, Americanism has arrived in Brazil and with it a new slang. At this stage, the concept of puberty emerges, it is reflected in the rock formation. In Brazil, it was brought back by the Jovem Guarda movement, which created the universe of Brazilian youth slang. Expressions like:
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Those born between the 1960s and 1980s are called Generation X. These people still want job stability, discipline and prestige. But they also reinforce the idea of freedom to be and enjoy what you want.
They are viewed as individualistic and competitive and are heavily influenced by the language of advertising and television advertising. The expression used by this new generation of youth comes from urban legends such as the mayonnaise factory that promised a trip that never happened, which would have given rise to the saying “go with mayonnaise” (absurd anger) or even expressions like this. . as if a good, good current that shows the growing influence of America. Although they are now considered archaic languages, many expressions that marked the era are still spoken by generations.
On the other hand, the century was marked by a period of radical change, including the fall of the Berlin Wall, the re-democratization of Brazil, the emergence of the Internet, and globalization. Millennials are curious, eager for challenges, and concerned about environmental and social causes. Since the youth of this generation were the first to communicate with youth from other countries, thanks to the Internet, they began to create a digital language in chat rooms, where the first insult of the Internet appeared.
A few years later, we saw the birth of social media, where the definition of slang for young people is mixed with the same cauldron: local language, English slang and digital language. We are reaching Generation Z with young people now between the ages of 10 and 25 years old. They are the first digital natives, born into the world of the internet and mobile when the economic boom has ended.
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A severe economic crisis hit them when they were in their teens, which somewhat influenced the spirit of industriousness even more than the previous generation.
According to a Think With Google survey, 85% of Gen Z youth are interested in volunteering. A survey conducted by Box 1824 found that 63% of Gen Z support human rights/equality issues. With the advent of smartphones, we have seen an explosion of social networking and messaging apps like Whatsapp. Digital language then began to specialize in response to different formats of communication channels. WhatsApp and Twitter slang are starting to appear, along with other social media platforms.
They are also very critical of the digital world and try to reconnect with the offline world. A significant number of Generation Z people prefer to shop in physical stores, they value shopping as something you know, but they do not avoid the digital language, as they often share these moments on social media.
In recent decades, we have used writing almost as informally as our language, so the barrier between the spoken and written registers of Portuguese is no longer rigid and impenetrable.
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In the context of social media, writing must respond quickly to technology. For this reason, people are looking for new types of quick and efficient expressions to save time when writing. In addition, it really aims to restore orality, which sometimes makes the grammatical Norm secondary. This process means that more snapshots are added over time. Some have become WhatsApp slang or become so popular that they have become Internet slang.
Officially, obg (thank you) is now widely used in the business world, especially in emails. in letters and messages. If we visit Twitter Jargon, one of the networks that most unites different cultural currents in Brazil, the mixtures are visible. Check out the famous sayings:
Vtzeiro appeared on all social media platforms, but became a twit on Twitter during the broadcast of Big Brother Brasil. This speech was used to comment on the participants who were forced to communicate with each other to get more attention during the exhibition of this program.
As we entered the new millennium, we decided that words were not enough, and in 1999 Japan invented emojis. Years later, Generation Z has taken the language of video to a new level: Memethink.
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An image-based thought that allows for an emotional component and a collection of digital language instead of logical thinking, a meme is a visual translation of written slang and is so popular in Brazil that it has replaced Brazilian slang to some extent.
Social media culture has started to influence the offline world and vice versa. One of the most obvious results is that we find internet buzzwords, icons and memes in several TV shows, print media, radio and cinema.
According to several experts, the Covid-19 pandemic may have accelerated the digital transformation process by more than 10 years. For many, this means a successful start to the 21st century. Despite its tragic nature, the English expression of this epidemic has been adapted with the following humor:
Accelerating digital transformation is increasing the influence of technology on communication, but until now the choice of languages has been decided by people. What changed then?
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Since the start of the pandemic, virtual communication has reached an unprecedented level, and many of the entertainment opportunities created for the physical world have been found online. Among other common examples we can choose: online happy hours, digital bars and even online recruitment, which must be divided into advantages and disadvantages of the digital language.
Right now we have strong indicators
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